Imodium - Instants


We were asked to write a guilty pleasure 80s pop hit to feature in this singalong comedy spot. The ad’s hero celebrates feeling ‘comfortable’ in rush hour traffic by dancing and miming to our song pumping through the stereo. We produced an over length track to help with the casting process and the final song was then used as playback to get the best from the cast on set.

Production Co. – Chief. Director – Ben Tonge.