What first appears to be a generic tablet/phone ad actually reveals Jaguar’s own state-of-the-art touch screen in-car comms system. We help set up the piece as a pastiche with a suitably happy-clappy soundtrack and at the reveal we switch to a pumping R&B track to help this classic brand show us that they are on the money when it comes to the latest in-car tech.
Agency – Spark 44. Production Co. – MPC Creative. Director – Rupert Cresswell. 2015