Sainsbury's - Price Lock


We needed to find a track of any genre that delivered a message of consistency and repetition without being annoying or obvious.

We landed on a classic Bobby Day’s classic rock and roll tune ‘Over & Over’ and it fit the campaign message and Sainsbury’s brand perfectly.

Client – Sainsbury's. Production Co. – Blinkink. Music – Bobby Day - Over & Over. Music Supervision – Soviet Science. Director – Joseph Mann.