Shots Awards 2017 - Hate Fuels Love


We salute the mavericks, the vanguard, the visionaries who push the boundaries of what we even call advertising and hurtle it into scary and unchartered territory. These are the minds (and hands) that deserve to hit that stage on 8th November at the 2017 Shots Awards and collect their due praise for changing the game. This film promoting the 2017 Shots Awards features advertising luminaries all talking to camera repeating the same dialogue, like the advertising trope of the vox pops. And in keeping with the “pledge” style – our Creative Director, Scuta Salamanca wrote some “..sad piano music” to keep the mood earnest and emotive.

Agency – Droga5 London. Production Co. – Riff Raff. Director – Sam Walker. Region – Worldwide. 2017